West Midlands Nail and Beauty Academy at The Custard Factory.

Lyndsey Tidmarsh is Managing Director of West Midlands Beauty Academy which she founded just over two years ago.  Since then WMBA has grown year on year, her students have won numerous awards and more recently she has been shortlisted in the Forward Ladies National Awards 2017, sponsored by HSBC


I have been in the beauty industry for 20 years.  Having studied at Wolverhampton University, South Staffs, Dudley and Wolverhampton Colleges I came away with a range of qualifications specialising in beauty and nail technology and reflexology.

I went on to take up full-time posts as teacher and lecturer at Wolverhampton City College and South & City College in Birmingham.  I thoroughly enjoyed working with some great students over the years and learnt so much that after 13 years I made a life changing decision to take all of my knowledge and skills and open my own Academy in the city.

In 2015 West Midlands Beauty Academy was launched offering a range of Beauty and Nail courses including Diplomas and NVQ qualifications.  provided by highly trained staff.  These courses have enabled many of my students to either start-up their own business or go on to work in professional salons across the country.


The beauty industry has grown very quickly in the UK and continues to do so.  To ensure WMBA offers students a high-quality service in a friendly and creative environment I make sure that I am up-to-date with the industry.  It’s important for me to attend re-training courses and seminars, keep abreast of new trends, colours, techniques, industry experts and attract the best staff and support possible.


One of my main passions is mentoring talented students for awards in the industry.  And in May this year, as part of the BeautyUK exhibition at the NEC, three of our students who had studied nail technology scooped 4 medals in the UK Nail Tech 2017. In July we nailed it again when one of our students won first place at the Worldskills Nail Competition held at Walsall College.  I am so proud of the students who won and that the academy will, through these awards, make a difference in their lives, build confidence and help propel their careers once they have fully qualified.



West Midlands Nail and Beauty Academy at The Custard Factory.

I’m keen to help support the community and get involved in local projects and am delighted to have recently teamed up with Help the Heroes to offer free pamper days for veterans.  We provide body massage, aromatherapy, reflexology, manicures and pedicures plus lots of conversation and laughs which helps well-being.   I can’t thank staff and students enough for giving up their time to help out and am already looking forward to the next one. 

Career Advice

With full-time jobs becoming more pressurised and stressful there’s more people than ever wanting to make a career change and work for themselves.   Since opening the Academy I really enjoy the flexibility of working for myself and the opportunity to be creative and push the business forward.

If you’re thinking of making a career in the Beauty Industry my advice is don’t think too long about going into it.  Just do it.  Work hard, be passionate about what you do, keep your skills up-to-date and you can achieve your goals.

If you want to find out more about what the Academy can offer you have a look at our full range of courses or why not give Lyndsey and her staff a call on 0121 794 0612.