West Midlands Nail and Beauty Academy are one of the United Kingdom’s leading providers of beauty therapy courses. Based from our specialist training facility in the heart of Birmingham, we’ve developed an international reputation for world-class teaching. As a result, we’ve received recognition from some of the industry’s leading organisations, competing for prestigious awards at both regional and national level.

Since our inception in 2015, we have dedicated our time to develop an authentic, friendly environment providing the best possible learning conditions for our students. Having originally launched with our founder, Lyndsey Tidmarsh, as our only tutor, we’ve since built a team of industry experts. Each member of our staff is a highly-experienced beauty therapist, professionally trained across a range of treatments. 

Our learners are at the heart of our success. We’re proud to have trained no less than 16 award-winning students who excelled in national competitions including Worldskills UK and UK Nail Tech. Two have even achieved gold medals, earning them the right to be called the very best in the UK at nail technology! It is this pedigree that sets us apart from the rest – no other beauty academy in Birmingham, or indeed the West Midlands, can claim this level of success.


We’re committed to providing value for each and every one of our students, giving them the very best platform to achieve their dream in the beauty industry. Whether that is securing a coveted role at a leading beauty salon or launching their very own business, West Midlands Nail and Beauty Academy empower our learners to get there. That’s why we strive to provide the best quality training available, aiming to drive high standards across the entire industry. Whether you’re studying beauty therapy, nail technology, microblading or massage therapy, your success is important.

For us, it’s about quality, therefore we always aim to provide world-class, professional beauty training at an affordable price. Ultimately, we want to be the leading independent training provider in the industry. We’re already on our way.

Learn from the best, use the best and become the best.


If you’re looking for a reputable, industry-leading provider of aesthetic beauty courses, then West Midlands Nail and Beauty Academy is the choice for you. We’re an OFQUAL and VTCT-accredited beauty training centre, meaning we can offer you a huge range of courses from nail technology and beauty therapy to micro-pigmentation and reflexology. We take the quality of our training very seriously, therefore we ensure all of our staff and services remain fully compliant with Hair and Beauty Industry Authority (HABIA) regulations. We’re also insured with Professional Beauty Direct and are members of the Associated Beauty Therapists (ABT)

Even as individuals, our expert tutors are constantly monitoring the evolving world of beauty therapy, remaining updated with any new industry standards and courses. That’s how we’re able to continue offering our learners training in the very latest beauty technologies and procedures; our staff are required to complete at least 30 hours of Continuous Professional Development (CPD) every year in order to retain their qualification as an Assessor.

All courses are delivered from our state-of-the-art beauty academy based in the Custard Factory, known as the creative centre of Birmingham. Located in the heart of the city, we’re just 15 minutes walk from New Street train station, providing an ideal setting to launch your beauty career. Our facilities consist of three dedicated training rooms, all equipped with the latest products and equipment.

  1. Room One has a number of massage beds and is designed for training in facials, lashes, waxing, body massage and aesthetics.
  2. Room Two is allocated for nail technology, covering manicures, gel polish, nail extensions, nail art and pedicures.
  3. Room Three is dedicated to the theory part of our courses and is also able to be used for nail technologies, covering manicures, pedicures, nail extensions and nail art.

Here at West Midlands Nail and Beauty Academy we pride ourselves on teaching our courses using only the finest products and equipment. These include NSI nail products, Orly gel, Mylash lift and tint products and Kaeso manicures and pedicure products. 

The Custard Factory
416-418 The Greenhouse
Gibb Street
B9 4AA